About Session
Session is an upcoming fitness app that will revolutionize how people exercise. The app will make your fitness habits stick with short workout sessions, goal-setting tools, and new exercises weekly.
Logo • App Icon • App UI • Collaterals
The Challenge
Session is a revolutionary fitness app, so my mission was to create a brand identity system bold enough to represent the brand voice and values. Session needed a strong and confident look, from color palette to typography, and of course, an impactful logo-mark, so all elements could be cohesive and part of the same identity system.
My Approach
Session is a great brand name – short and strong. A logotype would be a possibility, however, since it's a mobile app, my focus was on how it would look on screens. It should also work as an icon, especially as an app icon. The direction I decided to follow was then around a lettermark, featuring an iconic "S" design. After an extensive exploration phase and experimenting with multiple applications, the final design was a unique "S" lettermark that would represent all the brand attributes: bold • minimal • movement • innovative and confident.
