![](https://cdn.myportfolio.com/ada50181-db40-4c4c-8070-deb10bb901d5/3680f45f-6a36-4557-b77c-36c11dd0b51f_rw_1920.png?h=49569fc84c8af425b785cd75bc097377)
![](https://cdn.myportfolio.com/ada50181-db40-4c4c-8070-deb10bb901d5/3a140901-5f0e-461a-bbb4-38f905de2efa_rw_1920.png?h=6143d36e7417ac92d75c4982e57e5dda)
About Session
Session is an upcoming fitness app that will revolutionize how people exercise. The app will make your fitness habits stick with short workout sessions, goal-setting tools, and new exercises weekly.
Logo • App Icon • App UI • Collaterals
![](https://cdn.myportfolio.com/ada50181-db40-4c4c-8070-deb10bb901d5/a5e3fb30-eed0-469f-ab4e-a066fa366fbf_rw_1920.png?h=e4c1faa25fff78a62eb33cb60eb39f12)
![](https://cdn.myportfolio.com/ada50181-db40-4c4c-8070-deb10bb901d5/c5aecbec-36e6-4150-84e5-8a41177c25bc_rw_1920.png?h=0bbb1a8e362fea1f32caa3e01f69372b)
![](https://cdn.myportfolio.com/ada50181-db40-4c4c-8070-deb10bb901d5/839ce04f-19a7-4761-b65b-94c1fa7c59d4_rw_1920.png?h=ac85a12ad119949751eba7452828c2b5)
The Challenge
Session is a revolutionary fitness app, so my mission was to create a brand identity system bold enough to represent the brand voice and values. Session needed a strong and confident look, from color palette to typography, and of course, an impactful logo-mark, so all elements could be cohesive and part of the same identity system.
![](https://cdn.myportfolio.com/ada50181-db40-4c4c-8070-deb10bb901d5/1f0913dd-8b0b-4ffc-8c12-cc03c1db4ff8_rw_1920.png?h=af364bed8d625f88482ee1455faa3418)
![](https://cdn.myportfolio.com/ada50181-db40-4c4c-8070-deb10bb901d5/d28638d3-72c4-4e81-8766-b8e8c03c51d7_rw_1920.jpg?h=5e58d5d1607f5fcccc1f3e32dacac82b)
![](https://cdn.myportfolio.com/ada50181-db40-4c4c-8070-deb10bb901d5/24d82ad2-c7e0-4e31-ba86-984af3040e5e_rw_1920.png?h=bd98da3ad32e8e5a7e2687f3159328c6)
My Approach
Session is a great brand name – short and strong. A logotype would be a possibility, however, since it's a mobile app, my focus was on how it would look on screens. It should also work as an icon, especially as an app icon. The direction I decided to follow was then around a lettermark, featuring an iconic "S" design. After an extensive exploration phase and experimenting with multiple applications, the final design was a unique "S" lettermark that would represent all the brand attributes: bold • minimal • movement • innovative and confident.
![](https://cdn.myportfolio.com/ada50181-db40-4c4c-8070-deb10bb901d5/c2da37cd-8d1b-450b-8424-ec631ae7c395_rw_1920.gif?h=c508c757bd64266cecfd4ca6ba94e32b)
![](https://cdn.myportfolio.com/ada50181-db40-4c4c-8070-deb10bb901d5/2055025b-ff29-4d41-8a1f-d77112c160b2_rw_1920.png?h=f6a4294ad2e0a94e4645b3ccc97e6f8f)
![](https://cdn.myportfolio.com/ada50181-db40-4c4c-8070-deb10bb901d5/01dfb0ab-6acf-48b1-9022-82ce1eb23250_rw_1920.png?h=2c6d596f0070347060cb84a704493155)
![](https://cdn.myportfolio.com/ada50181-db40-4c4c-8070-deb10bb901d5/9763a8ba-52a9-437c-827d-8263b5b130ab_rw_1920.jpg?h=0d6f7f25b2d7585a112267f278d64895)
![](https://cdn.myportfolio.com/ada50181-db40-4c4c-8070-deb10bb901d5/f8bd5d97-6324-4b54-a311-eb7725d7eef6_rw_1920.jpg?h=40237c5dbaf362e10507b71240862a1f)
![](https://cdn.myportfolio.com/ada50181-db40-4c4c-8070-deb10bb901d5/f7e90f80-9a64-4853-89c9-135dbf6cb2c9_rw_1920.jpg?h=a74070a1a886a1aee9eac802dad8bf74)
![](https://cdn.myportfolio.com/ada50181-db40-4c4c-8070-deb10bb901d5/7710f32b-c072-45a6-a1e7-cc77629c6c2e_rw_1920.jpg?h=5e3202cf42026d7d66c104ba97965492)